• How To

    Let’s Talk About Finding A Sponsor, Shall We?

    The pursuit of sponsors is a hot and heavy topic right now because bloggers are smack-dab in the middle of conference season, and the Big One (BlogHer) is coming up in less than one short month. I typically restrict my commentary on finding a sponsor (or sponsors!) to offline conversations with friends, but yesterday I hit my tipping point when I read an especially audacious sponsorship post and now feel compelled to share my view on it. (Hopefully this will provide some education or at least food for thought for those who are new to the scene.) Finding a sponsor to help pay for the costs of attending a blogging…